Sales Masterclass

Successful sales are essential to any organisation. Whether you’ve got an established sales team or you’re in the process of growing your talent pool, this workshop will teach your staff everything they need to know to close a sale with professionalism and confidence.

Booking info:

·       1 day

·       £230+VAT

·       9.30am-4.30pm

·       Manchester

Introduction

Salespeople often focus heavily on their role in making the sales. This workshop examines the role of the customer and the journey they go on to reach a buying decision, so you can understand their needs and sell effectively.

In the workshop, you’ll cover the following areas:

  • Effective sales communications
  • Planning the meeting
  • Advanced questioning techniques
  • Active listening
  • How to match your benefits to the customers’ needs
  • Adding value to your customers
  • Revealing an explicit need
  • Reading verbal and non-verbal buying signals
  • Understanding personality types
  • Handling objections
  • Closing for commitment
  • Following up on sales
  • Using testimonials
Why attend

This workshop will give you the knowledge and skills you need to improve your sales figures and build stronger relationships with your customers – which ultimately boosts your bottom line.

The training would be suitable for people in the following roles across any sector:

·       Sales assistant/executive

·       Salesperson

·       Sales consultant

Features and benefits

Successful salespeople should be focussed on building relationships and gaining commitment. You will learn about:

  • Build your own sales cycle: Weak salespeople will often lack structure. This workshop encourages salespeople to adopt a structured approach to sales, and breaks down each stage in the sales cycle.
  • Planning and creating - or winning - an opportunity: Understand the importance of planning your approach and intelligence gathering so that you can engage at the right level. By understanding your customer and their needs you are in a stronger position to present a winning offer.
  • Deal with difficult objections: This course looks at some of the common and uncommon objections, and the different tools that can be used to overcome them whilst focussing on your customer relationship.
  • Understand the psychology behind sales: Recognise the customer’s personal characteristics and work with their personality types to influence and build a better rapport.
Further training

We offer a wide range of training courses related to sales activity. The below workshops may also be of interest to you:

Find out more:

Recommendations

Build your own sales cycle

Weak sales people will often lack structure. This workshop encourages sales people to adopt a structured approach to sales, and breaks down each stage in the sales cycle.

 

Planning and creating - or winning - an opportunity

Understand the importance of planning your approach and intelligence gathering so that you can engage at the right level. By understanding your customer and their needs you are in a stronger position to present a winning offer.

 

Deal with difficult objections

Sales people often see objections as a customers way out. This course looks at some of the common and uncommon objections, and the different tools that can be used to overcome them whilst focussing on your customer relationship.

 

Understand the psychology behind sales

Sales people often focus heavily on their role in making the sales. This workshop examines the role of the customer and the journey they go on to reach a buying decision. If a salesperson comes across as shifty, uninformed or lacking in respect, the buyer will pick up on it far easier and the deal could fall through. Sell with conviction and stand up to scrutiny. Treat the customer as an individual. Recognise their personal characteristics and work with their personality types to influence and build a better rapport.

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