Learn how to write captivating headlines and highly persuasive promotional copy. Seven, easy-to-follow guidelines to ensure you consistently achieve the highest sales income from your investment in your promotional activities.
This is a half-day masterclass packed with case studies - based on real-world results and research studies - that confirm what works and what fails.
Design Council sales letter increased response by 280%
Simply by switching the focus of a sales letter targeted at decision makers of major UK manufacturers, the Design Council increased response by 280% - repeated for the three years of the program.
Sports Injury Therapists doubled their bookings from their website
Sports Injury therapists Fire and Earth in Warwickshire rewrote their website copy and more than doubled the number of enquiries for their services, even with prices much higher than their competitors.
Business Development Manager rewrote her sales emails and landed £5.6M contract
After the masterclass Clair Dyson switched her sales emails to focus on the outcomes to the customer, which led to securing her largest ever contract.
“I thought your seminar this morning was brilliant”
“Hit the nail on the head of what I need to do in my job as marketing executive for Netstar.”
Robert Dodds, Netstar IT Support
Whenever you begin or review a promotional activity or a marketing campaign, the seven easy-to-follow rules taught in this masterclass ensure you achieve the highest level of sales for your effort and investment. Step-by-step, the masterclass shows you how to construct persuasive copy for your sales emails, website, conversion landing pages, sales letters, sales literature and exhibition stand.
Command immediate attention and compel decision makers to read
You’ll discover the best way to construct powerful headline and subheading combinations that cut through the mass of promotional messages that battle for the attention of your target decision makers. You’ll learn the secrets of taking potential customers or clients through a persuasive promotional message sequence that captures their interest and persuades them to take action. A final sixteen point checklist ensures that you don’t miss any of the important points, to maximise your sales opportunity.
Why this training will deliver higher sales for your business
Several thousand industrial, services and professional business, from across the UK, have already experienced this Mike Kingston masterclass with regional Chambers of Commerce, the EEF, business support organisations and other training providers. In separate programs, Mike has taught design agencies, leading manufacturers and higher education colleges how to promote and market their services.
What if you use a marketing agency
It’s important to achieve the highest results from your marketing and sales promotion spends. After all, it's your money. This masterclass gives you the knowledge to brief your agency and judge the potential effectiveness of the work they produce.
In your complementary workbook
You take away a valuable workbook, packed with essential information that enables you to make people buy a lot more from you and a lot more often. The workbook includes three valuable checklists for content, writing and layout.
What delegates said about this masterclass
“When we applied the content and writing principles to our website we more than doubled the number of enquiries for our services, even with prices much higher than our competitors. It really does work!” Tanya Reid-Moor, Chief Exec, Fire and Earth. (Sports Injury Therapists)
"When we applied the principles to our revised brochure for Design Council events, bookings increased a staggering 380% over previous years."
Dr.Colin Mynott, MD, Training for Industry & Commerce Services