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Customer Service Excellence Certification

Customer Service Excellence (CSE) is the recognised quality mark for organisations that want to demonstrate their commitment to putting customers at the heart of everything they do.

A new version of the Customer Service Excellence (CSE) Standard has now officially launched, marking an important step forward for organisations committed to delivering high quality, consistent service.

Download the standard here

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Request a free, no-obligation quote for CSE Certification.

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What is Customer Service Excellence?
CSE
What is Customer Service Excellence?
Customer Service Excellence (CSE) is the recognised quality mark for organisations that want to demonstrate their commitment to putting customers at the heart of everything they do.
The updated Customer Service Excellence Standard V2 provides a modern framework for improving customer experience, strengthening organisational culture, enhancing service delivery, and building lasting customer relationships. Designed for organisations across the public, private and third sectors, the standard helps organisations understand customer needs, improve performance and demonstrate excellence through independent assessment.
The new version of the standard comprises 5 Criteria, 12 Principles and 39 Elements, providing a clear and practical roadmap for achieving customer-focused excellence.
Download V2 Standard
Have a Question?

Speak to our team on 0161 237 4080

Why Achieve Customer Service Excellence?
Implementing CSE and having us complete an assessment against the Standard has many potential benefits. Certification may enable you to:
  • Demonstrate a genuine commitment to customer-focused service delivery
  • Improve customer satisfaction, loyalty and trust
  • Build a culture where customer experience is everyone's responsibility
  • Better understand customer needs and expectations
  • Strengthen communication, accessibility and engagement
  • Enhance organisational reputation through independent certification
  • Identify opportunities for continuous improvement and innovation
  • Benchmark performance against recognised customer service standards
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Who is Customer Service Excellence for?
Customer Service Excellence is suitable for organisations of all sizes and sectors, including: Local authorities, Housing associations, NHS and healthcare organisations, Educational institutions, Government agencies, Charities and not-for-profit organisations, Utilities and infrastructure providers and Commercial organisations committed to outstanding customer service
The standard's flexibility enables it to be applied across public, private and third-sector organisations, regardless of size or complexity
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The Five Criteria of Customer Service Excellence V2
  • 1
    Customer Insights
    This criterion focuses on how organisations identify customer needs, understand changing expectations and gather meaningful feedback to improve services. Organisations are expected to take an inclusive approach, engage effectively with different customer groups and use customer satisfaction data to drive continual improvement.
  • 2
    Organisational Culture
    This criterion examines leadership commitment, customer-focused policies and procedures, staff development, professionalism and employee engagement. Organisations must demonstrate that customer service excellence is embedded throughout the organisation rather than limited to frontline teams.
  • 3
    Information and Access
    This criterion focuses on communication, accessibility, digital engagement and transparency. Organisations must provide accurate, accessible and understandable information through channels that meet the needs of different customer groups.
  • 4
    Service Delivery
    This criterion assesses how organisations set, monitor and achieve customer service standards. It encourages organisations to establish ambitious performance measures, monitor outcomes and benchmark themselves against leading organisations to drive improvement.
  • 5
    Connecting with Customers
    This criterion focuses on handling enquiries, managing complaints effectively and ensuring customers remain informed throughout their journey. Organisations are expected to use feedback positively to improve services and strengthen customer relationships.
About CSE Version 2

The updated standard has been developed to reflect the evolving expectations of customers and communities. It places a stronger emphasis on evidence, measurable outcomes, and continuous improvement, ensuring that organisations can demonstrate not only what they do, but the impact they achieve. 

This refreshed framework provides a more robust, future focused approach to service excellence and will support organisations in strengthening their culture, improving customer experience, and embedding best practice across all areas of service delivery.

Element Guidance
Why work with CfA for CSE
Why you should work with Centre for Assessment?
Centre for Assessment is a certification body which assesses and certifies organisations to the Customer Service Excellence Standard.

At Centre for Assessment, we take a supportive and practical approach to Customer Service Excellence certification. Our experienced assessors work with organisations to understand their services, identify strengths and provide valuable insight that supports continual improvement.

Whether you are seeking certification for the first time or transitioning to the updated Version 2 standard, we can support you throughout your journey.

Speak to our team today to discuss how Customer Service Excellence can help your organisation strengthen customer experience, improve performance and demonstrate customer service excellence.

Have a Question?

Speak to our team on 0161 237 4080

CSE Networking Groups
Centre for Assessment has setup a range of networking groups to help holders of CSE gain more value from their certification.

CSE-certified organisation in the public, housing or library service sector are welcome and encouraged to come to our in-person or online networking groups.  This is a great opportunity for you to connect with like-minded colleague, share your experiences of CSE certification, and gain practical ideas that you can take back to your organisation. 

CSE Networking Groups
CSE other services
What other services can we help you with?

Customer Service Excellence is a complete framework to ensure the experience of your customers/service users is the best it can be.

It complements and enhances several of Centre for Assessment’s other products such as Lexcel and ISO 9001. We may be able to complete consecutive assessments against multiple Standards, minimising any potential disruption to your day-to-day activities.

Customer Service Excellence also links closely with the British Standards around Valuing People.

We would encourage you to consider how multiple Standards can work in parallel to strengthen your business or organisation.

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